Screengrab of "Disconnect" , a free addon for internet browsers.

Look at this. Notice the void space before the title banner? That’s Disconnect add-on in action. No banner ads!! Beautiful.

No Banner Ad! Taken from The Guardian, with the Disconnect add-on for Firefox.

No Banner Ad! Taken from The Guardian, with the Disconnect add-on for Firefox.

Disconnect is a Firefox add-on that annihilates ads and trackers. And shows the ring of abusive privacy disrespect that third-party sites weave around the web page one is viewing.

You may ask: So, where do announcing product will showcase, then? How will companies that exist but for ad money resist?

Screengrab of "Disconnect" , a free addon for internet browsers.

Author: https://disconnect.me/ and Wikimedia Commons. This file is made available under the Creative Commons CC0 1.0 Universal Public Domain Dedication.

Not my problem, folks. I think it’s time they invent some new business model, a bit less invasive of people’s attention. Talking about innovation: let’s find some innovative model for a change that does not build upon the old and trafficked Mad Men, shall we?

Antonio Vantaggiato
antonio-vantaggiato@blogs.netedu.info

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